Wellness Amenities Worthy of a New Decade
Ringing in a new year conjures up wellness resolutions, gym memberships and clean eating challenges that begin to fizzle before the winter is through. The wellness-minded traveler has learned to turn annual resolutions into daily rituals in all aspects of their lives and have come to expect a seamless extension while on holiday. In the age of rapid information, influencers, and “there’s an app for that” culture, it can appear impossible to anticipate what your wellness-conscious guests could possibly want or need that isn’t already being touted on their newsfeed. Yes — guests expect more from their luxury stays than ever before, but the old adage, it’s the little things, still rings true.
STAY ONE STEP AHEAD
On a recent trip to Nevis, in the beautiful West Indies, I was struck by the thoughtfulness of the Four Season’s sun sheltered huts situated throughout the property offering complimentary cold water and sunscreen. This simple amenity offering was a pleasant surprise for two reasons. One, the hotelier anticipated a guest’s potential need and two, it was presented in a relaxed and casual way (albeit elegant, it is the Four Seasons after all) that felt like home.
A simple way to incorporate dietary wellness into a guest’s experience is to offer a reimagined mini-bar and turndown service. By no means replace a fine chocolate with kale or ditch the Grey Goose for a green smoothie but consider introducing a more thoughtful side by side selection for those many wellness-minded guests who abide by a whole foods or clean diet. Organic fruit or sugar free whole food snacks (preferably made in-house or locally sourced) offer a delicious, guilt-free, late night snack or healthy start to the next day. Don’t forget to offer gluten free and vegan options, as well. Additional wellness items such as glo luxury oils and pkt. multivitamin placed in the minibar or turndown service are sure to please the wellness traveler. Your guests will appreciate the personalized care and will be more likely to share their experience with others.
KEEP IT PLAYFUL
RSVP, a boutique motel located in picturesque Bozeman, Montana, offers each guest a glass of champagne upon check in. A few of their in-room amenities include locally roasted coffee beans, whimsical wooden tokens good for a cup of organic coffee, and even a complimentary ice scraper that you are guaranteed to use if you are visiting during ski season on your way to Big Sky Resort.
ACCOMMODATE YOUR GUEST’S ROUTINES
Since wellness travelers are ritual driven it is imperative to offer activities and resources that allow for guests to continue their healthy routines away from home. Many wellness travelers focus on their mental health and meditate. In addition to jogging routes, gyms and spas make sure your guests are aware of the peaceful spaces designated on your property for quite reflection.
Anticipating guests’ daily routines start with the morning. With over 68% of the U.S. population regularly taking multivitamins, why wasn’t a daily supplement being offered as a guest amenity in the first place? Probably because vitamins in their present form were far from exciting. The newest amenity, pkt. multivitamin has ushered in the modern way to take your daily vitamins and the wellness traveler is taking notice.
Luxury hoteliers can now easily incorporate wellness into their guests experience while anticipating a daily need by offering pkt. — a high quality, clean multivitamin in a convenient single-serve packet that guests will love. Pkt.’s lemon flavored, powdered formula mixes easily with a glass of water or your favorite beverage.
With a new decade, we welcome the modern amenities and experiences that come with it. The wellness-minded traveler gets excited over never seen before, in-room amenities that resonate with their lifestyle and will be quick to snap photos and share on Instagram. This excitement brings out their playful side, all the while creating loyalty to you and your brand.
Modern amenities for the wellness traveler that are thoughtful, small in nature and anticipate your guests needs will offer the most enjoyable and memorable experiences for the new decade and beyond.